One of my favourite things to do on a Saturday morning is leisurely read the paper over a long breakfast. Eventually, I make it to Maggie Alderson's fashion column in the Good Weekend. Most weeks, it doesn't leave me particularly enlightened. This is particularly so since I stepped off the fashion bandwagon, and can no longer empathise with rants about the latest trends. However, to Maggie's credit, there have been a couple of good articles which have drawn attention to the need to curb our overconsumption - most notably the one which tracked her commitment to not buying any new clothes.
Today's article (28/7) highlights Jane Shepherdson, until last year the brand director of Topshop (UK shop that I imagine is similar to ValleyGirl/Tempt - perhaps a little better?), and who now intends to advise Oxfam on develop their chain of op shops - in an unpaid capacity. I'm impressed, and Maggie's conclusion that consumers are now looking for alternative clothing options which don't have the same kind of social and environmentally impacts definitely resounded with me.
This is only the latest one in a string of articles on clothes swapping, organic clothing and ethical fashion more generally, and each time I read them, I think how great it would be if I could blog about them - and after reading this article, I finally did!
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